Marketing coordinator · Content creator Toronto, ON

Tanya Masatit

I make content people pass along, and I run the marketing that keeps brands in the room. Social strategy, B2B content, events and personal branding, built across Bangkok, Myrtle Beach and Toronto.

See the work How I got 3M+ organic views
Tanya Masatit, portrait
3M+
organic views · 2 months
70K
shares
65K
saves
$0
spent on paid ads

Who is

Tanya, in one sitting

A motivated, adaptable marketer with international experience across social media management, content marketing, event activation and B2B client relations.

I launched my own personal brand during university, which is where I learned to spot a market opportunity and move on it. Those instincts now run through everything I do: marketing coordination, content creation and growth for the brands I support. Having worked in Thailand, the United States and Canada, I'm at home in multicultural teams and I solve problems best under a little pressure.

Strengths

Storytelling Hook & retention design Client relationships Event planning Adaptability Problem-solving under pressure Multicultural teams

Areas of proficiency

Packed for any brand, any market.

The skills I bring to every team, from a Thai tavern's Instagram to an energy company's trade-show floor.

Social media strategy Short-form video & hooks B2B content & brochures Brand partnerships Event & trade-show marketing Personal branding

Social media & content creation

Content calendars, on-camera and behind-camera production, captions and community management for Instagram, TikTok and LinkedIn.

Brand management

Keeping voice, visuals and messaging consistent across multiple brands at once, from a wellness studio to a plumbing company.

Digital marketing (website + email)

Website updates and landing pages in Wix, email campaigns in Mailchimp, and the analytics that tell you what worked.

Communications & copywriting

Brochures, LinkedIn announcements, menus and event copy, written for the reader and the platform, not the committee.

Event & trade-show marketing

Booth planning, festival activations, client-appreciation events and the follow-up that turns a conversation into a client.

Personal branding

Built my own audience from zero with a repeatable content system, then applied the same playbook to founders and small brands.

Where I've worked

Tanya with the MAXPower Services group team at a trade-show booth
Trade show · MAXPower Services group · 2026
Mar 2026 – Present · TorontoMarketingCurrent

Milestone Energy Inc.

Marketing Coordinator

Part of the MAXPower Services group, also supporting CORE Plumbing & Mechanical Inc.

  • Plan and produce LinkedIn and web content for Milestone Energy, CORE Plumbing & Mechanical and MAXPower Services, all serving property managers and building owners.
  • Represented CORE Plumbing & Mechanical at PM Springfest 2026, from the booth plan to the conversations and follow-up.
  • Helped launch the Landscape & Design Division brochure: copy, visuals and the announcement campaign.
  • Capture project stories on site, including Milestone's communications-infrastructure work at BMO Field ahead of the FIFA World Cup.
  • Support trade shows and client-appreciation events for the group.
Tanya representing Tha Phae Tavern at the Toronto Thai Festival
Tha Phae Tavern · Toronto Thai Festival · 2025
Aug 2025 – Mar 2026 · Toronto · hybridMarketing

Tha Phae Tavern Inc.

Marketing Coordinator

Toronto's Thai bar inspired by Chiang Mai's Tha Phae Gate. Started as Host (Mar – Oct 2025).

  • Ran the tavern's social media: content calendar, dish-led short-form video, menu launches and promotions.
  • Helped plan and run events and festival activations, representing the brand at Toronto street-food festivals.
  • Built partnerships with creators and neighbouring businesses to grow local reach.
  • Brought the guest insight from the host stand into the content, so posts answered what people actually asked.
Behind the scenes at a Monography studio shoot
Studio content · Monography · 2025
2025 · TorontoContent creator

Monography

Content Creator

Self-portrait photo studio.

  • Created on-camera short-form video showing the studio experience from booking to printed photos.
  • Shot, edited and captioned the content for Instagram and TikTok, built around a hook-first structure.
  • Delivered a reusable format the studio can repeat with other creators.
Instant photos from a Solis Movement wellness event
Event content · Solis Movement · 2026
2026 · TorontoContent creator

Solis Movement

Content Creator

Wellness and community studio.

  • Covered a community event end to end: instant photos for guests, behind-the-scenes clips and a recap reel.
  • Produced content that matched the studio's wellness-first tone while still being built to be shared.
  • Packaged the assets so the studio could post across Instagram and its website after the event.

Earlier

The customer-facing years that taught me how people actually decide.

Nov 2025 – Jan 2026
Sales Associate · ZARA (seasonal), Toronto
Feb 2023 – Jul 2025
Sales Associate · Inditex, Toronto. Exceeded sales targets through product knowledge and clear communication.
Apr – Aug 2018
Front Desk Associate · Brittian Ocean Reef Resort, Myrtle Beach. Check-ins, reservations and guest-issue resolution.

Education · 2024 – 2025

Seneca Polytechnic

Diploma, Business Marketing. Strategic marketing, digital branding, consumer engagement, campaign design and market analysis.

Education · 2017 – 2021

Bangkok University

Bachelor's degree, Entrepreneurship & Management. Launched a snack brand as the capstone project.

Certification · Feb 2025

Generative AI for research & writing

LinkedIn Learning. Structured AI-assisted research and clear, strategic business communication.

By the numbers

Real results from the personal brand I built, and the ground I've covered since.

Organic reach

3M+

views on a two-part Instagram series. No paid promotion, no luck. Just structure.

Shares

70K+

the metric that actually builds distribution

Interactions

250K+

likes, comments, saves and shares across the series

Saves

65K+

content worth coming back to

Countries

3

Thailand, the United States and Canada

Brands & companies

9

from energy and plumbing to wellness, beauty and catering

Customer-facing

3yrs

on the floor at Inditex and ZARA, exceeding sales targets

Case study · @sheistanyam · Feb 2026

3 things I learned from 3M+ organic views

Over two months I tested one content idea on my own Instagram. Same concept, split into two parts, zero paid promotion. The results changed how I think about marketing, and this is the method behind them.

01

One concept, two parts

Every idea ships as Part 1 and Part 2. The sequencing gives people a reason to follow, and the second post inherits the first one's momentum.

02

Test the hook, not the topic

I cut two or three opening lines for the same video and watch the first-three-second retention before I decide which one stays.

03

Score by shares and saves

Likes tell me it was liked. Shares tell me it travelled, saves tell me it was useful. Those two numbers decide what I make next.

04

Re-cut the winner

The best-performing structure becomes a template: same pacing, same on-screen text rhythm, new subject. That's how a one-off becomes a series.

Instagram Reel insights for the two-part series: 1.84M and 1.73M views
Instagram Reel insights · Part 1 and Part 2 of the series

Pinned on @sheistanyam

The Reels tab as it stands, with the two-part series pinned at the top at 1.9M and 1.8M views.

Open Instagram
The Reels tab on @sheistanyam, with the two pinned videos at 1.9M and 1.8M views
Lesson one

Shares beat likes.

Likes boost ego. Shares build distribution. When someone sends your post to a friend, the algorithm reads it as value.

"Virality isn't about being liked. It's about being passed along."

Lesson two

Saves signal long-term value.

A save tells the platform this is worth coming back to. Content that teaches, simplifies or organizes gets saved.

"Entertainment gets attention. Clarity gets stored."

Lesson three

Structure beats creativity.

The hook, the pacing, the Part 1 → Part 2 sequencing. Most brands focus on visuals; few focus on psychology.

"Retention is engineered."

Brands I've worked with

Energy, plumbing, hospitality, wellness, beauty, catering and a photo studio.

MilestoneEnergy Inc.
COREPlumbing & Mechanical Inc.
Tha PhaeTavern Inc.
SolisMovement
MonographyPhoto studio
HamelGlobal
LovedbeauteBeauty
nuu_cateringCatering
AcoshiaContent collab
Your brand?This could be you

Let's talk

Make something worth sharing.

Email thanat.ty@hotmail.com LinkedIn in/tanya-masatit Instagram · TikTok @sheistanyam
Tanya Masatit, seated portrait
© 2026 Tanya Masatit